Situation
The Willbrook team approached Bold with a problem: their website no longer represented what they did as an organization nor supported their business goals. As an employee-owned business, Willbrook provides innovative analytical solutions for customers such as the Department of Defense, Army, and NASA.
However, their current site didn’t accurately showcase their services, nor did it serve their recruitment goals. The only ‘Open Jobs’ link was buried under text in one of the internal pages making it difficult to find.
Our team immediately dove into refining their sitemap to execute the ideal user-experience for both potential customers and employees.