The Noble Dog
Branding & Graphic Design
The Noble Dog hot dog cart and catering service was developed in 2019 with a mission to offer a simple, yet refreshing take on hot dogs showcasing garden-grown, farm-raised and handcrafted ingredients. We worked closely with the co-founder of The Noble Dog to build a brand foundation that would showcase their core values and jump start the business.
We cooked up a logo for the Noble Dog that encompasses the nostalgia that hot dogs inspire. The hand-drawn font uses varying weights to mirror a saucy dog.The versatile logo was designed with multiple uses in mind including social media, embroidery, cart wraps, stickers, and more. The cart wrap we created is Bold, standing out on the street and prominently displaying their mission, acting as a vessel for the brand.
We developed a brand guideline featuring colors, icons, typography, and more to provide easy access to the foundation we built as the business expands.
Through creative strategy we were able to build a crave-worthy brand that reflects their core values and is authentic to the craftsmanship that goes into every Noble Dog.