Branding

The Huntsville-Madison County Hospitality Association is presenting the 46th Annual Taste of Huntsville! This event is a flavorsome dining experience that allows guest to come together, give, & taste the outstanding foods and beverages served locally throughout Huntsville & Madison County.

This event is held to raise money for United Cerebral Palsy of Huntsville & Tennessee Valley, Inc., and Huntsville Community Drumline (HCDL).

The Logo

Bold was tasked with fully revamping the Taste of Huntsville’s graphics, logo, and tickets.

The new look needed to be something fresh, modern, and palatable. The old design needed some TLC to create an image that reflects the warmth, zesty feelings of a community that comes together to work towards a cause – and have a good, tasty time while doing it.

The Color Strategy

Our strategy in revamping the graphics for Taste of Huntsville was to create something that stands out against the crowd while still looking unique.

The new colors are representative. Red is bold. This color is used for the revamp of graphics because it shows that Taste of Huntsville brings forth a lively gathering of community and togetherness. The blue that is used as a sign of trust. These colors mix together to create an outcome that shows a clean, crisp, and modern look that is equally bright and excitable.

Togetherness

Taste of Huntsville brings forth a community of people who enjoy tasty food, good company, and the connectivity of having a cause. The revamp of Taste of Huntsville shows the tasty, appetizing, and uniqueness of our community and the delectable mixtures of food that is served locally.