Systems, Products, & Solutions, Inc. - Bold Agency
 

Web Design & Web Development

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Systems Products and Solutions is a solutions-based company with expertise spanning across a broad range of defense ground and aviation services. Their commitment to perform with integrity is instilled in every employee as a non-negotiable expectation of behavior.

Situation

If your website is not mobile-friendly, then it’s time for a refresh! Systems, Products and Solutions, Inc. (SPS) team approached us with a goal of making their website easier for employees, recruits, and customers to find the information they are searching for even on their mobile devices. In addition, with over fifteen years of exceptional performance for its customers, SPS’s web presence didn’t quiet reflect their professional standards.

Strategy

We started with a discovery meeting with the SPS team to dive deep into the website goals and potential target audiences. From our research, we customized a navigation that allowed each target audience to find the information they were looking for in less than two clicks.

Our team also customized how the desktop website would translate on mobile. Since 2015, Google has penalized websites that aren’t mobile- friendly. “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.” – Google Webmaster Blog

Results

The website was restructured to create an entirely new user experience for employees, recruits, and customers. Now equipped with an updated aesthetic, SPS’s online presence is now inline with the leading-edge capabilities they provide.