Tagline & Messaging
With the visual elements of the brand established, we turned to building a narrative that could be used to describe and inspire the use of the amenity. We collaborated with the COPT team to do a full messaging strategy – from establishing a brand archetype to looking at key brand distinguishers – our team looked at laying the foundation for the final tagline:
Connect To A New Rhythm
From the tagline, additional messaging copy was built:
Welcome to Soundtrack – a dynamic venue for companies who desire a different #worklifestyle.
Boogie Over to Cassette -View 6940
Swing On Into Record Room – View 6950
Explore a serenade of diverse common spaces and neighborhood amenities to support the way you work best.
Discover Your #worklifestyle. No matter how you work, we’ve got your rhythm.