Bold was tasked with creating a brand for the Johnson Legacy Center that was fresh and incited excitement for the development. The brand also needed build on the strong sense of pride that lives in the area.
It was incredibly evident from our kickoff meeting with key members of the City how important the development would be for the area. Initially, the development was going to be named the Johnson Legacy ‘Complex’. We suggested tweaking the name slightly to the Johnson Legacy ‘Center’ which better reflects a gathering point for the community.