Branding & Graphic Design

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The John Evans Real Estate Team is your local home expert. They build relationships through their professional knowledge and service-first attitude.


The team needed an identity refresh that was modern yet approachable to reflect the company values. The Owner, John Evans, also wanted the new identity to stand out from the typical ‘house’ iconography often seen in real estate logos.


We dove into finding a way to visually represent the company by building off of the updated brand messaging – “Your Local Home Expert.” We wanted it to be simplistic but clever.

After further exploration we landed on a location pin (no pun intended) as the foundation of the logo. The location pin icon was a great way for us to represent localization and real estate in the logo. We also choose a bolder font that would stand out on signage, etc.


With Huntsville’s real estate market growing by the minute, Bold was able to create a new identity for the John Evans Real Estate team that would stand out among the crowd. #LocalHomeExpert