The Situation
Ignite reached out to our team after they recently went through an ownership change and wanted to update their look. To quote, the owner said he wanted “a rebrand that shouted ‘We crush the competition!””
In Huntsville, the market is saturated with defense contracting companies who all have a similar look. Our goal was to deliver Ignite with a new logo, website, messaging , and additional collateral that would intimidate the competition. However, the owner still wanted to maintain a power symbol in the logo. Challenge accepted.