Owner Stephen Gannon was looking to bring a new restaurant concept to Cullman that provided fresher to-go options. Our team sat down with Gannon and head Chef Sarah Morrow to discuss creating a restaurant brand based on this concept. Starting from scratch meant building the brand from the ground up – name, messaging, tagline, and then the logo.
Our Objectives were to:
- Create a unique brand that attracts a healthy, diet conscious target audience
- Design a web experience that offers a user-friendly ordering platform for takeout
- Run marketing & advertising campaigns that strengthens brand awareness