We teamed up with The Greater Huntsville Humane Society as part of our Bold Impact Initiative.
The Humane Society sat down with us last year to discuss creative campaign ideas that would bring awareness to the Humane Society’s work and aide in fundraising. Their team described several stories during our meetings, but a particular bittersweet story about a litter of Morkie puppies stuck out. Interim CEO, Spencer Batchellar, recalled a hoarding situation in North Alabama that had 27 dogs livings in an unacceptable environment along with 5 tiny Morkie puppies that were discovered as they were leaving. From this conversation with the GHHS team, A Morkie Story was born. This true story narrates the rescue of 5 Morkie puppies who were saved from a hoarding case here in North Alabama.
This project was a first under our new Bold Impact Initiative where every year we will partner with a local non-profit organization on a creative campaign that aids in the organization’s fundraising or brand awareness.