Top 5 2023 Marketing Trends
Marketing trends are constantly evolving and changing. Stay up to date with the top 5 of 2023 outlined below!
1. Virtual and Augmented Reality
According to “Marketing Trends You Should Not Ignore When Crafting Your 2023 Marketing Plan” an article posted by Forbes, virtual reality (VR) and augmented reality (AR) experiences are growing in popularity and will continue to be strategies businesses should use to connect with consumers. From creating virtual try-on experiences to using filters from brands such as Wayfair and Target to see how furniture would look in your home, AR and VR allow consumers to test products without leaving the comfort of their own homes. While creating these experiences can be costly, there are affordable ways to implement this strategy.
2. Purpose-Driven Marketing
Forbes also mentions purpose-driven marketing and how it has grown in popularity in the past few years. Purpose-driven marketing starts with brands choosing a social cause that is important to them and aligns with their core values, then focuses marketing around that cause. Roxy, a surf, snowboard, and fitness brand, embodies purpose-driven marketing by positioning themselves with the social cause of cleaning up the environment and the oceans. With the collected waste, Roxy then recycles it and creates fibers and fabrics that can be used to make their own products. Roxy shows their process in their marketing campaigns and allows consumers to see the efforts that they are making to clean up the planet. By participating in this marketing campaign, brands are humanizing their business as well as advocating for a deeper connection with their consumers driving brand loyalty.
3. Focusing on Gen Z
According to “Marketers to focus on Gen Z in 2023…” an article written by DigiDay, brands will be shifting their marketing strategies to focus more on the Gen Z market, in turn allocating more funds towards the Gen Z dominated platform, TikTok. Gen Z has driven social media trends this past year leading businesses to create new strategies that will stay up-to-date with those trends and connect with consumers via influencer media. Arm & Hammer found a lot of success on TikTok after enlisting influencers to show Gen Z laundry tips and tricks. Brands will need to push to create content Gen Z can engage with. Whether through commenting or participating in the newest trend, Gen Z groups urge to take part in social media, not just scroll through it.
4. Creating Authentic Content
DigiDay also offered insights into Gen Z’s desires for more authentic brands. By creating entertaining, inspiring, and relatable content from an authentic voice, brands can build stronger bonds with their consumers and obtain loyal customers. Gen Z are also changing the social conversation to be more inclusive, not only with body type and skin color but also with consumer capabilities. Since authenticity has different meanings, it will be up to each business to distinguish what authenticity means for their brand and how they can incorporate that into their persona.
5. Short-Form Video
According to “Social Media Marketing Trends for 2023: Predictions From the Pros”, an article by Social Media Examiner, short-form video content will continue to be a driving force throughout 2023. Brands should focus on posting their short-form video content on TikTok, Instagram Reels, Facebook Stories, YouTube Shorts, and LinkedIn. Social Media Examiner mentions how Youtube Shorts should be a priority because its parent companies are the top two search engines, meaning shorts are showing up more on search engine results. Combining short-term video content into a brand’s strategy will be key to success in 2023.