Sweet Trails Alabama
Sweet Trails Alabama is a statewide connector of Alabama’s state parks, greenways, historical trails, river walks, and outdoor routes that supports economic development and aims to create a more vibrant quality of life through natural resource conservation.
Building a Sweet Experience.
Situation
Sweet Trails Alabama approached us with their vision of connecting communities and asked us to partner with them to craft a brand for their initiative.
Solution
The project began as merely a name and morphed into an vibrant brand system and a user-friendly site. The brand identity is a nostalgic nod to the outdoors using thick lines and geometric iconography. The familiar blue tones pair with a fresh yellow and woodsy red for a universal, nostalgic look and feel. The site highlights the initiative and the projects that it seeks to promote through outdoor recreation.
Results
We crafted a versatile, recognizable, nostalgic, and award-winning brand identity with clean icons representing geographic amenities throughout the entire state. Sweet Trails’ home-grown typography contrasts sharp icons and shapes, forming a cohesive brand that embodies interconnection.
Recognitions
2024 Gold ADDY: Logo Design
