Leafly Boba Bar
Leafly Boba Bar, founded in 2022, specializes in handcrafted bubble tea made with real fruit and premium ingredients. The brand blends modern flair with Asian tradition to create a fresh and authentic boba experience.
RECOGNITIONS
2025 Notable X ADDY Award Mochi Waffle Pop Campaign
Building Buzz for a Brand Worth Craving
Vision
Leafly Boba Bar has quickly established itself as a destination for handcrafted bubble tea, blending premium ingredients, real fruit, and modern creativity with authentic Asian influences. When introducing a new mochi waffle offering, the goal was not simply to launch a menu item—it was to create an experience that generated excitement, strengthened brand affinity, and expanded customer engagement.
Approach
Our team partnered with Leafly Boba Bar to develop and execute a fully integrated marketing campaign that brought the new product launch to life across multiple customer touchpoints.
The project included creative campaign development, messaging strategy, brand photography, website updates, graphic design, and content creation. We established a playful campaign identity centered around memorable phrases such as “All You Need Is Waffles” and “I Heart You a Waffle Lot,” helping position the mochi waffle as a fun and shareable addition to the brand.
Through art-directed photography and visual storytelling, we captured the texture, personality, and craveability of the product while maintaining consistency with Leafly’s established brand aesthetic. Supporting website updates and digital assets ensured the campaign remained cohesive across online and in-store experiences, creating a seamless customer journey from discovery to purchase.
Impact
The resulting campaign successfully transformed a product launch into a brand moment. Through strategic messaging, engaging creative, and coordinated marketing execution, the mochi waffle quickly became a standout menu item while generating excitement among both existing customers and new audiences.
By combining brand strategy, creative development, photography, digital design, and campaign execution, the launch reinforced Leafly Boba Bar’s reputation for innovation and helped strengthen its connection with the community it serves.