Huntsville Sports Commission + Conference USA
Supported by the Huntsville Sports Commission, Conference USA’s inaugural basketball series is now held in Huntsville, AL and features collegiate teams from across the country. All playing for the grand prize: a ticket to 2025’s March Madness tip-off.
From Tip Off to Championships, and Everything In Between.
Challenge
In collaboration with the Huntsville Sports Commission, we helped launch the national event series through multiple marketing channels to rally fans and support through alumni groups and local Huntsville sports enthusiasts.
Solution
To emphasize the excitement of the NCAA Division I basketball competition coming to the largest city in Alabama, our team worked to craft a dynamic unveiling. Through the creation of innovative ads, eye-catching billboards, and showcasing the emphasis of community in sports through “I’m Rooting For” badges, day-of event coverage, and winners circle recaps; we worked to highlight local enthusiasm but also foster a deep sense of connection among fans.
