Hele Bowls
Happy. Healthy. Hele.
Rooted in bringing nutritional, diet-inclusive meals, to-go, customized just the way you want it!
Healthy. Happy. Hele.
Situation
Sarah Marrow, Hele Bowls owner, approached us with the vision of providing a restaurant with healthier, to-go-options. We partnered with them to build a brand from the ground up including– name, messaging, tagline, and then the logo.
Solution
The name Hele-Bowls, “Hele”, or “to-go” in Hawaiian, represents the restaurant’s blended to-go options rooted in Hawaiian cuisine and owner Sarah’s heritage. The logo and branding emphasize sustainability and healthy, quick choices to accommodate various needs and lifestyles.
Results
We used color, typography, pattern, custom iconography, and photography to create the Hele Bowls brand, aiming to convey a sense of fun, freshness, and sustainability. We designed a streamlined 3-page website that enables customers to quickly place online orders or request delivery. The custom menu preview ensures transparency about the restaurant’s focus on high-quality ingredients. Additionally, customers can download a complete nutritional menu that includes information about calories, allergy restrictions, and more. By combining branding, web design, and marketing, Hele Bowls is well-positioned for growth.
