#BeBoldHSV
After 5 years how does a strategic creative agency continue to build upon a reputation of delivering high-quality visual, strategic, and purposeful projects and experiences for its city and clients?
We turn the focus inward and into what being BOLD really means.
Be Bold HSV
Making Bold our Number one client
As a strategic creative agency, we’ve worked on making our clients stand out but yet, we were not doing the same for ourselves. We embraced our ethos of rebelling against the ordinary to fuel a guerilla marketing campaign leading up anticipation to the launch of our new website and messaging.
Enter Be Bold HSV. A month-long multi-channel campaign that embodied what it means to be Bold.
Elements
The Moth – represents change, transformation, and growth. In rounding out our 5 years, our team was looking to expand and challenge our brand.
Guerilla Marketing through Stencil Application – After thorough research on Downtown Huntsville’s high traffic areas, we identified spots for a series of stencil applications to build awareness leading up to the website launch. We designed stencils that manipulated the environment and stood out on the urban landscape.
Temporary Tattoos – embracing the gritty and rebellious nature of Bold, we created temporary tattoos, adorned with a colorful moth that became a reflection of our passion for transformation and growth.
Matchbooks – We tapped into our skillset of package design with custom matchbooks, lighting the internal fire to challenge those to Be Bold.
Results
A rebellious-ly creative campaign with multiple elements from pattern, custom iconography, photography, and web development to re-engage and elevate the Bold Agency brand, conveying the push for change, transformation, and growth.
Let the creative rebellion begin.
