Huntsville, Alabama: Bold Agency (Bold) has partnered with one of the region’s favorite authentic Mexican restaurants, Las Trojas Cantina. With over 9 locations across the Southeast, Bold was brought on to help better position the Las Trojas brand as a regional staple. Bold will lead this initiative through a brand refresh and ongoing marketing campaigns across the digital landscape.
“We tried to make this new Huntsville location different by encompassing our roots by bringing in Mexican-made products like hand-made lights, furniture, equipment, hand-made cups, and spices. We have created our menu and distinct recipes with the best fresh ingredients there are.” Karen Martinez, Las Trojas representative
Las Trojas, home and creator of the Margarona™, a flavored margarita combined with a Corona, is celebrating the grand opening of their new location at 4920 University Dr. Huntsville, Alabama, on February 6, 2023. Las Trojas prides itself on delivering delicious meals with high-quality and fresh ingredients and offers a large selection of lunch and dinner items including steak, seafood, and vegetarian-friendly combinations.
“The Las Trojas Margarona™ came to be through varying recipes and flavors through the combination of beer and margarita. After trial and error, we found the best flavor combination in the area.” Karen Martinez, Las Trojas representative
Las Trojas, “The Granary”, references an establishment where farmers brought their horses to feed. This motif connects culture and this family-owned business through horse icons throughout Las Trojas’ logo and restaurants. Las Trojas values the idea of quality ingredients and the service to their customers, maintaining the concept of being a granary for others.
About Bold
Bold Agency (Bold) is an award-winning strategic creative agency specializing in authentic marketing based in Huntsville, Alabama. With an in-house creative team, Bold strives to create effective marketing campaigns customized for each client. Bold crafts each marketing plan by analyzing strategies rooted in human behavior, analyzing current social media plans, and developing custom creatives to fulfill every brand’s needs.
Learn more about Las Trojas locations and menu items at: https://lastrojas.com/