After 20 years of operation, the Huntsville Sports Commission is rebranding - Bold Agency
 
 
07/08
07/08

After 20 years of operation, the Huntsville Sports Commission is rebranding

Original Article: TheRedstoneRocket

After 20 years of operation, the Huntsville Sports Commission is rebranding the organization and bringing a fresh new look to its sport recruitment efforts.

The new Huntsville Sports Commission logo integrates a sports banner along with the star, a nod to the city’s “Star of Alabama” tagline. There are variations of the logo and sports banner to be used in reference with the new brand guidelines.

In the past 20 years, the Huntsville Sports Commission has orchestrated over 500 events in Huntsville with an approximate economic impact of over $150 million.

In a survey conducted by Knight Eady in 2018, 57% of the 667 respondents stated that they were “not familiar with Huntsville Sports Commission” and 26% said they had “heard of the Huntsville Sports Commission, but (are) not familiar with it.”