Clearview Cancer Institute
CCI is an innovative provider of Expert Cancer Care across 13 locations in North Alabama equipped with highly trained clinical staff, providing individualized compassionate care for the past 30 years.
Leading-Edge Treatment.
Compassionate Care.
SITUATION
Our key goals were to build consistency and diversity through branding & marketing support. These initiatives were identified to help build brand recognition for CCI and position them as a leading edge cancer treatment provider in the North Alabama region.
Solution
Starting with a brand audit and outlining strategic goals, we looked to evolve and refine the brand without affecting the legacy of the logo. Our team built supporting brand elements, print collateral, swag, and stationery.
Results
By refining and elevating the identity system through an expanded color palette, typography, and collateral consistency, our team created a new versatile system. We produced a range of custom print materials and supported social campaign efforts to help the brand expand its presence among employees, patients, and the community.
