106 Jefferson
106 Jefferson is a boutique lifestyle hotel in downtown Huntsville, Alabama, featuring curated guest rooms, Revivalist restaurant, and Baker & Able rooftop bar. A comprehensive photography program captures design details, food and beverage, and lively social moments, positioning the hotel as a premier destination for locals and visitors alike.
Capturing The Experience.
vision
Our partnership with 106 Jefferson Huntsville was designed to build a cohesive and recognizable brand presence that reflects the hotel’s boutique character, vibrant social atmosphere, and elevated guest experience. Through a combination of strategic marketing, creative direction, and content production, our goal was to ensure every touchpoint authentically captured what makes 106 Jefferson a destination in the heart of downtown Huntsville.
OUR approach
As an extension of the 106 Jefferson team, we provide ongoing marketing and creative support across multiple disciplines, including social media management and strategy, partnership coordination, photography, branding, and graphic design.
Our work begins with a strategic approach to content and audience engagement, developing social media initiatives that align with business goals while fostering community connection and brand awareness. Through consistent content shoots and art-directed photography, we capture the hotel’s spaces, culinary offerings, events, and guest experiences in a way that feels both polished and authentic.
In addition to content creation, we support the brand through graphic design and visual asset development, ensuring consistency across digital, social, and promotional materials. We also coordinate strategic partnerships and collaborations that help expand reach, strengthen local connections, and create meaningful opportunities for engagement.
IMPACT
This ongoing partnership has established a cohesive visual and digital presence that showcases 106 Jefferson as more than a place to stay—it is an experience. By combining strategy, creative execution, and relationship-building, we have helped strengthen brand recognition, elevate storytelling, and create a consistent presence across marketing channels. The result is a dynamic brand identity that reflects the energy, sophistication, and hospitality that define the 106 Jefferson experience.