The Latch Batch company reached out to Bold looking to refresh the company’s current logo to better reflect their products. The previous logo had imagery of a pregnant mother which didn’t quite apply to their post-pregnancy lactation products.
The Latch Batch company creates hand-crafted products that are organic, free from mineral oils, parabens, or lanolin, and affordable. To reflect the love and dedication the company feels toward mothers, the brand needed a refresh.
We discovered that we could still tie in a feminine touch without directly including specific iconography. Through the creative process we were able to clarify its brand voice and define consistent messaging.
The Latch Batch company re-brand empowers women by offering approachable products at an affordable price. Our main goal was to establish a modern identity that reflects those values and targets post-pregnancy moms.
